Job title: Marketing Officer
What does your job entail?
Working with every department within the organisation, we develop all of the marketing and communications that leave the hospice, from event materials, to mass emails and social media posts. My role specifically involves content writing for publications and email broadcasts, email development, workload scheduling for our in-house designer, receiving and challenging briefs, photoshoot management, developing and delivering full marketing plans for events/projects and general management of print and production within a budget, website maintenance and content management. I’ve even helped produce a cinema advert! Alongside the ‘day job’, we offer a wide variety of support across the organisation for colleagues both online and offline to help deliver the best experience for our patients and their families.
How did you get into the charity sector?
I accidentally fell into Marketing when I was 20, moving here from Cheltenham to live with my boyfriend (now husband) I had a career in makeup and beauty therapy having trained in Theatrical and Media Makeup with the view to work with the BBC! I found a job at a local advertising agency and realised I actually quite enjoyed the pace and variety that marketing offered…fast forward 11 years and a baby later and I decided I needed to move into a role where I felt like I was making a difference every day rather than working excessive hours for a larger corporate and not seeing anything change. I found the role at North Devon Hospice in 2016 and never looked back.
What do you enjoy about working at the hospice?
Every day something I have been part of helps to change someone’s experience of palliative care. When I first joined the hospice I thought I might struggle with the sadness and heartbreak experienced but I have never laughed so much as I have working here. It’s the most amazing place and the fact that everyone who works here contributes to putting life into the final days of our patients is really humbling. I love telling my friends and family about what we have been working on and how it has made a difference – it never gets boring!
A fun fact about me that you might not expect
I run my own Microblading and Beauty Therapy business at the weekends – putting my first love of making people look and feel good into practise!